Hello friends. As I write this I am happily tucked into my parents cozy home in Anchorage Alaska. I was just up in the Chugiak Mountains near here taking in the lovely views of tiny Downtown Anchorage in the distance and the surrounding Cook Inlet. I hope to have some photos to share with you from this trip soon.
But the reason I’m writing today is about the upcoming free filmmaking and editing course at creativeLIVE. I’ve thrown my hat into the ring for the opportunity to be an in-studio student for the course January 14th, 15th and 16th 2013. The course will be taught by Jeff Medford and Ross Hockrow. Based on there popular CineStories trainings, the focus will be on narrative storytelling for live events and commercials. The course will stream free online. Please view and like my submission video and join me for this exciting course on the 14th.
I’ve enjoyed a number of the courses put on by creativeLIVE in the last several years. In particular the opportunity to be a student of Gale Tattersall, Lesa Snider and Skip Cohen. They provide an amazing service to the community of media content creators. You might enjoy this recent podcast from the folks at This Week in Photography where talk with creativeLIVE co-founder Chase Jarvis about the history and future of creativeLIVE.
In Dale Carnegie’s seminal work, How to Win Friends and Influence People, we are introduced to the power on unconditional positive regard, the golden rule or basic human civility on our public relationships. In retrospect it is odd somehow, that we must be educated into thinking that treating our peers with respect and decency is the way to go.
To our modern eyes that book might at first seem childlike and simplistic. It is divided into four parts. Part One: Fundamental Techniques in Handling People describes key social behaviors we can employ in getting others to help us while seeming to be helping themselves. In fact the key here is to develop a strategy by which both efforts are synonymous.
Part Two, Six Ways to Make People Like You, describes techniques that will improve how people respond to you and how to improve the impression you make. In part Three: How to Win People to Your Way of Seeing Things, we learn techniques we can employ to get others to do what we need them to do while helping them to complete meet their personal agenda.
Part Four, Be a Leader: How to Change People Without Giving Offense or Arousing Resentment describes ways in which empathy and compassion can be used to guide and support others in meeting a mutual end. This is so important in business as we hope to influence clients, employees and associates to match their behavior to the needs of a mutual enterprise.
My company, Aesthetica, Film, Photography and Video, deals with three or four offerings which together require a sophisticated approach to a potentially diverse client base. I’ll go through these areas one by one in order to describe the ways in which Dale Carnegie’s ideas may best be put to use in this context.
My company approaches Film in two distinct ways. One is as a company offering individuals to fill crew positions we need to emphasis client/contractor relations in contract negotiations, honoring of contracts and in supporting the overall health of productions within the roles we are contracted to perform. This means that we must achieve a relationship of mutual respect and support. Techniques for doing this include providing a supportive and attentive regard to details, while maintaining proper professional conduct and business professionalism.
Our other involvement in Film is in the development of feature narrative and documentary projects. This is where Mr Carnegie ideas become most important. Knowing how to create a positive mutual environment is crucial in every stage of the project, from planning meetings, to investor relations to cast and crew camaraderie production efficiency post production planning and follow through, to marketing and distribution. All these steps require a positive, trusting environment be nourish and maintained.
Photography can be very personal for people. We are all concerned about our image is perceived and how we ourselves perceive it. In retail photography we are often dealing as much with how we make people feel about how they look as with how they look. On the commercial side making clients feel that their wishes are being met, even while we express our vision. Along the same lines as in film is maintaining a professional relationship which allows for proper professional etiquette, payment and respect.
Video production can be complex. From preproduction planning, to production and then final delivery the clients needs intermingle with the professional and personal needs of the production company. Creativity and the creation of a commercial product lead to a complex relationship wherein artistic and commercial elements are intermingled inexorably.
From the creation of proposals, to script and storyboard approval, to the negotiation of contracts, to the recruitment of crew and the casting of talent the video producer must act as both the representative of the clients needs and the commercial and artistic needs of the professional staff. The bottom line remains customer satisfaction and professional relations. The production company must always guard against individuals and entities which will seek to defraud it of it’s real intellectual property. Dale Carnegie would argue that it is the astute business person that works in turning the potential enemy and adversary into an Allie and partner in business and creativity.
So new things are happening in the wedding world. Partly these “films” are made possible by the new HDSLR technology. But another thing is the young couples who have found a new way to express their love. This would have seemed unreal to me just 5 years ago. These two videos are wonderful examples of what creative filmmakers are doing to bring help create a whole new experience for couples who want to do something uniquely original and creative with their wedding. Taking nothing away from these talents, in fact I am truly impressed. See what Aesthetica can do to make you wedding an amazing and an experience you’ll remember forever?
Joya and Emre’s Wedding
Joya and Emre’s Wedding was made by David Robin Films. Flawless was made by Pacific Pictures. Both show amazing creativity and technique in filmmaking. In addition the couples involved showed amazing moxie and spunk to step outside the box so to speak in creating a remembrance of their special day. I think this shows a quality in them that will serve them quite well in the years to come. And what fun it must have been!
Check out indie producer Mike Ryan’s guest post on the Hope for Film blog on indieWIRE. In his view indie producers who used to be like Rock Stars are now more like Jazz Artists. This is somewhat disheartening for me as I continue in my efforts to develop several feature documentary and narrative features. On the other hand he points out that this may lead to a return to a focus on artistry and integrity in indie films. That’s a refreshing view point and I hope my films can attain the highest level of legitimacy once developed and released.
During the recent Meetup of Seattle’s DocuTalk@911 indie producer Nadeem Uddin shared his own experience producing Bhopal: The Search for Justice amongst his other films. I was so impressed with his own commitment to difficult topics that I began to recommit myself in my efforts to produce The Stanley Mute Project. This is the film about an Yup’ik artist incarcerated under unbelievable circumstances by our Western standerds and his odyssey and that of his people.
In my perspective earning a living wage with some creature comforts is acceptable. If I wanted the Hollywood lifestyle I would have gone Hollywood years ago anyway! During another recent Meetup of King County wedding vendors I began to feel more confident in my own abilities in making a living at my day job as a photographer, videographer and production crew. Creative work in this area will support my efforts as an indie producer/director. Please look around my site and let me know if I can help you out in any way. Then give Mike’s post a good read!.
Brides, with wedding season fast approaching now is the time to lock in your photographer or filmmaker. I offer full photo packages starting at $650. Documentary HD film packages start at $850. Contact Michael Kleven at 206-307-7588 or Email Mikekleven@Gmail.com to schedule your wedding & discuss your needs. Enjoy the photo of Wes, Chelsea and their adorable daughter below.