Making a Music Video: Ending to Dhoom!

This is Michael Kleven’s 1st music video. Ending to Dhoom is now available for viewing on both Youtube and Vimeo. The project was a collaboration between me and James Whetzel the lead singer of Seattle indie rock band Das Dhoom. James also appears in the video as “the boyfriend” and again singing and playing the traditional Indian instrument the sarod. Deepayin Archarjya appears in the video playsing the dhol and Sebastian Lange is seen in the video performing on the violin.

This work would not have been possible if not for the creative contribution of members of Seattle’s indie film, fashion, dance and photography communities. The video was shot primarily on the Canon EOS 7D. Leave it to say that I love that camera. My editor Sanjeev Tandle provided some interesting effects to the footage and some interesting creative choices, influenced no doubt by his experience working on Bollywood features. Lead actress Ronee Collins is a veteran of Northwest stages and Indie films including my award winning film MARCELL. The “other man” was played by Bjorn Whitney. Local model and actress Stephanie Raven was “the new girl”. My AD Patricia Bennet helps manage her husbands photography business when she isn’t working on film projects. Her husband Patrick helped out, with shooting on the fire sequence. Additional cameras for this sequence were provided by Mike Gurley of Canon Camera. Amalia Cuthbert was our principle dancer. Will Carson was our stunt coordinator and primary fire breather. Jennalee Evavold, (I know, quite the name), was our animator. For the scene where James enters the water this was necessary lest we forfeit our PG 13 rating.

The two versions differ slightly. The Youtube version can be viewed at full 1080 and has 10 seconds of additional credits. For the Vimeo version we cut the credits back a bit and did some extra effects work on the footage where James enters the fantasy with the dancer, (Amalia). The scene with James and Deepayin was filmed in the water tower at Volunteer Park. The scenes with Ronee and Bjorn were filmed on the monorail, outside of McCaw Hall at Seattle Center and in the conservatory at Volunteer Park. The silhouette scene with Sebastian on violin and Amalia belly dancing was filmed near Marshall Park on Seattle’s Queen Ann Hill.

How to Win Friends and Influence Movie People

How to Win Friends and Influence Movie  People:

 Dale Carnegie’s ideas applied to the business of

 Film, Video and Photography

          In Dale Carnegie’s seminal work, How to Win Friends and Influence People, we are introduced to the power on unconditional positive regard, the golden rule or basic human civility on our public relationships. In retrospect it is odd somehow, that we must be educated into thinking that treating our peers with respect and decency is the way to go.

          To our modern eyes that book might at first seem childlike and simplistic. It is divided into four parts. Part One: Fundamental Techniques in Handling People describes key social behaviors we can employ in getting others to help us while seeming to be helping themselves. In fact the key here is to develop a strategy by which both efforts are synonymous.

          Part Two, Six Ways to Make People Like You, describes techniques that will improve how people respond to you and how to improve the impression you make. In part Three: How to Win People to Your Way of Seeing Things, we learn techniques we can employ to get others to do what we need them to do while helping them to complete meet their personal agenda.

          Part Four, Be a Leader: How to Change People Without Giving Offense or Arousing Resentment describes ways in which empathy and compassion can be used to guide and support others in meeting a mutual end. This is so important in business as we hope to influence clients, employees and associates to match their behavior to the needs of a mutual enterprise.

          My company, Aesthetica, Film, Photography and Video, deals with three or four offerings which together require a sophisticated approach to a potentially diverse client base. I’ll go through these areas one by one in order to describe the ways in which Dale Carnegie’s ideas may best be put to use in this context.

          My company approaches Film in two distinct ways. One is as a company offering individuals to fill crew positions we need to emphasis client/contractor relations in contract negotiations, honoring of contracts and in supporting the overall health of productions within the roles we are contracted to perform. This means that we must achieve a relationship of mutual respect and support. Techniques for doing this include providing a supportive and attentive regard to details, while maintaining proper professional conduct and business professionalism.

          Our other involvement in Film is in the development of feature narrative and documentary projects. This is where Mr Carnegie ideas become most important. Knowing how to create a positive mutual environment is crucial in every stage of the project, from planning meetings, to investor relations to cast and crew camaraderie production efficiency post production planning and follow through, to marketing and distribution. All these steps require a positive, trusting environment be nourish and maintained.

          Photography can be very personal for people. We are all concerned about our image is perceived and how we ourselves perceive it. In retail photography we are often dealing as much with how we make people feel about how they look as with how they look. On the commercial side making clients feel that their wishes are being met, even while we express our vision. Along the same lines as in film is maintaining a professional relationship which allows for proper professional etiquette, payment and respect.

          Video production can be complex. From preproduction planning, to production and then final delivery the clients needs intermingle with the professional and personal needs of the production company. Creativity and the creation of a commercial product lead to a complex relationship wherein artistic and commercial elements are intermingled inexorably.

From the creation of proposals, to script and storyboard approval, to the negotiation of contracts, to the recruitment of crew and the casting of talent the video producer must act as both the representative of the clients needs and the commercial and artistic needs of the professional staff. The bottom line remains customer satisfaction and professional relations. The production company must always guard against individuals and entities which will seek to defraud it of it’s real intellectual property. Dale Carnegie would argue that it is the astute business person that works in turning the potential enemy and adversary into an Allie and partner in business and creativity.

Michael Kleven   June 2011

Dale Carnagie from LIFE magazine

 

Marcell showing this week at Park City Film Music Festival

Marcell
Poster for my Short Film "Marcell"

 

Marcell will be showing Sunday May 29th at the Egyptian Theater in Park City Utah. Thank you to our composer Wenda Zonnefeld for submitting the film and to my brother Tyler Kleven for making this awesome poster for the film. We are up for several juicy awards. Although in all humility I am really just happy to be there. The film was made in conjunction with the Film and Video program at Seattle Central Community College and Aesthetica Pictures.

Marcell on the festival schedule!

Festival Main Page:

http://www.pcfmf.com/MainPage.html

Film Program at Seattle Central:

http://seattlecentral.edu/programs/video/